Adventure Aquarium is a part of Herschend Family Entertainment. HFE is the largest family owned theme park corporation in the U.S. The company creates, develops and operates entertainment, tourism and hospitality properties spanning 26 locations in ten states. HFE is committed to “creating memories worth repeating” by producing wholesome, immersive family entertainment experiences.
It all began in 1950 when founders Hugo and Mary Herschend acquired a lease on Marvel Cave near Branson, MO. A decade later, as the popularity of the cave grew, so did the lines. In order to entertain cave guests during their wait, the widowed Mary, along with a staff of 17, opened a small 1880s-themed village on the cave's grounds. Silver Dollar City became a huge success - forming the foundation of Herschend Family Entertainment. Today, HFE owns operates and manages 26 themed entertainment properties across ten states.